OUR STORY

SEHRAZAT JEWELRY

Our company, which is a family business, was founded in 1964 by master jeweler Güven Alphan in the historic Arasta Bazaar of Izmir. In 1969, Güven Alphan opened its first branch in Marmaris, a town with no goldsmiths at the time. Here, while introducing the “Top Ring” design, which was created by himself, to tourists, he was also looking for a special name for this design. Some tourists, impressed by its authentic appearance, named it “SEHRAZAT’S MAGIC RING” because the small ball inside the ring made a sound when moved. From this point on, our company’s name remained as SEHRAZAT.

Güven Alphan, who entered the sector at the age of 12 in 1956, opened his own shop in the historic Arasta Bazaar in 1964.

Since then, with his never-ending desire for development and innovation, he has continuously improved himself and SEHRAZAT, signing many innovations along the way. These include the training of the first female goldsmith masters, the establishment of the first gemstone cutting workshop in the Aegean (1968, Burhaniye), the first engraving on the Top Ring, becoming the first certified goldsmith master in Izmir, the design of eyeglass holders (FOCALOOPS), and opening branches in Germany and New York.

Since 1999 SEHRAZAT

Since 1999, SEHRAZAT, led by its founder Güven Alphan, his sons Barbaros Alphan and Bahadır Alphan, and his daughter-in-law, jewelry designer Yasemin Alphan, has been serving its friends with a harmonious jewelry arts workshop in Alsancak, where they work on design, production, and valuable gemstone jewelry arts.

Güven Alphan, who gives lectures and training at 9 September University and Muğla University, along with his son Barbaros Alphan, a skilled trainer himself, also offers goldsmith training programs.

SEHRAZAT DESIGNS

With the ``passion for jewelry`` that has existed since the creation of mankind and intellect, we love creating unique, timeless classic jewelry and objects just as much as we love repairing, restoring, correcting flaws, and sometimes even melting and creating something more beautiful from the ashes.
In jewelry making, from enamel to setting, to 3D modeling, we collaborate with Turkey's most respected and professional teams to create jewelry inspired by every style, spirit, and civilization throughout history, using techniques and traditions of traditional jewelry production.
In our designs, we are inspired by world civilizations, cities, and nature. Recently, SEHRAZAT's custom designs have been seen on the prominent families of Turkey.

SEHRAZAT designs are produced in limited quantities or as one-of-a-kind pieces, each entirely handcrafted.

SERVICES

ONLINE DESIGN: Send us the drawing or picture of your dream design, and we will bring it to life.

  • CUSTOM HANDMADE DESIGNS
  • JEWELRY MASTERCRAFT TRAINING
  • VALUABLE GEMSTONE SALES
  • BY APPOINTMENT JEWELRY REPAIR SERVICE (You can wait for your beloved jewelry to be repaired while you relax in our store.)
  • RE-DESIGNING JEWELRY YOU NO LONGER WANT
  • ANTIQUITIES REPAIR AND RESTORATION